Our strategies range from simple to complex. But you can always expect top-quality content in all our end products.
Content Marketing
 
Take advantage of the many ways that consumers now seek tips and tidbits. They're paying more attention to businesses and organizations that offer them relevant and valuable information. When it comes to helping you engage clients and prospects, we’re in our element. As journalists, we know how to gather information quickly and accurately on any subject and we have the skills to tell your story in clear language that will resonate with a wide range of readers. We can help you: 
 
  • Develop text, such as articles and e-zines, that add depth to your Web site. 
  • Craft feature-style press releases that read like consumer-oriented articles and elicit  better responses.
  • Produce special publications, including print newsletters, that display your expertise and allow consumers to connect to your products or services.  
 
Copywriting 
 
In today's competitive world, savvy business leaders know that a company’s good name rests not only on its products and services but on every single word on its Web site, brochures, newsletters and correspondence. Our award-winning writers possess vast experience producing copy that provides our clients with an edge in today's global marketplace. Call on us to:
 
  • Write and design brochures and other collateral material that build a strong identity. We know that strong images coupled with carefully chosen words stir the emotions of target audiences.
  • Edit both internal and external business communications to ensure that your words come across flawlessly.  Our eyes are sensitive to subtle issues of phrasing, making sure that your messages convey precisely the meaning that you intend.
  • Translate texts into Spanish to help organizations expand their client base.  We work with certified translators who understand the intricacies of English and Spanish               (www.bilcomgroup.com). 
 
Public Relations 
 
Need a plan for increasing your public visibility? You’ve come to the right place. We’re skilled at developing ideas that grab the attention of editors and readers. Our combined experience with Delaware’s most influential media outlets gives us an unmatched perspective on how to effectively reach your publicity goals. 
 
We create strategic PR plans that raise awareness of our clients' goals and objectives.Our campaigns can generate widespread interest in an organization for as many months as needed. 
 
 
 
Their advice:
Hire a journalist!
 
Marketing gurus such as David Meerman Scott, bestselling author of The New Rules of Marketing & PR, say that journalists are best suited to help companies and agencies create great Web content. 
 
He writes in his blog,  www.webinknow.com about his  response to people who wonder how they can create content with a small marketing department and a tiny budget.
 
"The answer is quite simple: hire a journalist! (...)
 
A journalist skillfully creates interesting stories about how an organization solves customer problems and then delivers those stories in the form of ebooks, white papers, content rich web pages, podcasts, and video. And consumers love it. How refreshing to read, listen to, and watch these products of journalistic expertise instead of the usual product come-ons that typical corporations produce."
 
Click here to read more.
 
 
 
 
 
 

Try our free consultation.

We'll gladly answer any communications question you may have. Send us a couple of lines describing the situation. We'll contact you within 24 hours with some suggestions.
Our goal is to set you apart from the competition!